Friday, August 15, 2008

Checking on Costumer's Stock

Product availability is one of sales people responsible in every market. It will guarantee the product awareness, fully captured the product potency and limited the space for the competitors.

To ensure the products are available in costumer, sales people have to check the costumer product stock in every visit or call he made before taking the order. You could to the checking at early stage of your visit, after say hello to your costumer then ask permission to check on the stock.

There are two reasons why sales people have to check costumer’s product stock before taking the order as follow:

· Ensure the freshness of your product
Freshness of product is a must; your brand reputation is depending on it and it will increase your costumer’s loyalty. Check on the product expired date and take proper action for product that are closed to the expired date.

· Create order suggestion
After checking on your entire product’s SKU, you will find which products selling out are low, medium or fast by comparing the actual stock and standard stock the costumer must have. After identify the selling out type you could suggest the costumer to order based on it like decrease the order for low selling out type, regular order for medium type and increase the order of fast selling out type.

After doing those two steps above you could come to the costumer again for the next selling process like check on the advertising, the competitor activities until taking order which you already have the number.

0 comments: