What people Buy?

As a salesman, our jobs is getting money by selling product or services to other people, in other word we will get money from sales activity if your costumer buy something from you.
In order to make this buying process easier, it is important to know what people buy in general term, knowing this will greatly improve your learning curve in determining the best way to sell product or services to your costumer.
There are several reasons people will buy a product or service which can be described as follow:

1. Needs
Needs are good reason for someone to buy a product or service,
if a person sick then he might need the proper medicine to solve
the problem or if someone need better tools than typewriter then
he might need to buy a computer.

2. Wants
Wants much related to emotion and also a perfect target for
salesman who sells premium product like huge television set or
sophisticated home theatre

3. Better Value
This reason are occurred when a buyer face more then one
proposition to a product or service he need or want, he will try to
compare both product and take one which suit him and give
better value

Understanding these reason will give you better picture on how you
sell your product or service, know your product knowledge well than match them with costumer needs or wants and when you have direct competitor use your product benefit and advantage to give better value to the costumer. Remember the most important in success selling is how we solve costumer problem by using our product or service