Thursday, July 31, 2008

How to choose the suitable job?

This question usually comes up after someone graduating from college. He will face lots option like being an employee or entrepreneur, take b2b company or business to Costumer Company.
Even for someone who already worked in a company, this question also come up when facing offering from other company or comfortable with the working environment.
Choosing the suitable job is important for you since it will effect to your career and income since if your job suit with your personality it will bring passion to your work and give you incredible result.
If you placed in the intersection about choosing the job please consider these factors:

1. Your Future Plan
Ask yourself what you are going to be in the next 10 – 15 years, are you going to be a manager, director or perhaps become a businessman and looking for invaluable knowledge by working in a company. If you wish to be a manager or director perhaps you might choose a company which have small organizational structure and also have clear career path. But if you wish to be a businessman in the future you might wish to work in well establish company to understand their system and sales process.

2. Your best skill
Are you good at convincing other people or negotiation process? If the answers are yes you could choose insurance and other B2B business since it will require that skill a lot. But if you are good at following the system and innovation then you could choose consumer product companies since they already have the system set up.

3. Your Passion
Everyone has a passion, you will find yours from interest, hobby or topic you prefer to choose in book store.
Working with great passion is the key for a strong result and warm working environment and will greatly improve your creativity because you love what you do.

Success in job is are measures by target achievement (Since lots company are result oriented which can be created form good working environment, great passion and skill related to job

Saturday, July 26, 2008

Improve the Costumer Loyalty

Most of salesmen and business people will put costumer as greatest asset. They will always find the way to increase their loyalty to have strong and sustainable growth

The principle to increase loyalty is on value added. If you could give better value for costumers like advice on how to do better business or placed as first priority for service and delivery, They will treat you as a friend not just a regular salesman.

Then salesmen will have advatages like open mind discussion, wish to listen salesmen thought and will gladly help the salesman problem.

Here are the steps to make your costumer loyal:

1. Smile
Smile won’t cost you, and it’s an easy action to do. Always smile to your buyer and costumer then please remembers to shake his hand, it will give a warm friendship to him and bring him to positive thought about you.

2. Remember their Name and mention it during visit
At first visit you have to ask his/her name, and then beginning your second visit you have to call him by his name not just regular call like sir or miss. By doing so your level will increase from regular sales person to someone familiar with him.

3. Not always talk about your product
In early time of visit it is best if you not talking directly to business, it will limited your partnership and he will treat you as a sales person and put the defense up. Try talking something else like your costumer business and major update issue that rise like new primary product or changing in government policy.

4. Put some advice to improve your costumer business
As a salesman you ought to have more than 1 costumer, having lots of costumer is good for benchmarking your costumer success. First learn from costumer who use the greatest percentage of your product and service, and after you have the knowledge about how the run their business using your product and have great percentage from it, you can apply to all your related costumer by giving them advice based on the knowledge you have got from your other costumer.

Increasing your costumer loyalty is not always related with additional investment, doing simple steps like smiling, remember the costumer name, not always talk about your product and give your costumer advice regarding their business will increase your costumer loyalty.

Can introvert person become salesman?

Some people might say that sales people are extrovert person or people who loved to meet and talking to another person, always have topic for discussion and love to have people around him. Well for me the statement are reasonable since the basic of sales is to make other people buy and in order to do so we have to meet and talk to him.

So what about introvert person, who try to avoid meeting other people and love to be left alone, can they be salesman too?
Well they can be a salesman, together with the world changing rapidly they can sell product from internet or newspaper without meeting their buyer.
But if they wish to be direct salesman or a sales person who directly sell the product face to face with the costumer, please consider these steps as follow:

1. Smile
First when you arrive in costumer store just smile at them, introduce your self and shake his hand. This warm greeting will give you positive mind set in costumer thought.

2. Less speak more listen
You can’t just tell the costumer about your product directly on early time, you have to pre sell them by talking something else then directed the conversation to the needs of your product. If this steps bother since introvert are not good at talking, we could just ask him question and let the costumer do the talking, ask about the business, their costumer, what product are top sales in the store etc. by doing the talking the costumer will feel that you respect him and begin to treat you as a friend. Keep asking then guide your question to the needs of your product.

3. The Time has come
If we do the second step cleverly, now your costumer is in open to buy mood. Time has come to sell your product.

Sales activity is not only for extrovert even introvert can be a salesman by smiling to the costumer and listen more than talking (God give us 2 ear and 1 mouth though).

What people Buy?

As a salesman, our jobs is getting money by selling product or services to other people, in other word we will get money from sales activity if your costumer buy something from you.
In order to make this buying process easier, it is important to know what people buy in general term, knowing this will greatly improve your learning curve in determining the best way to sell product or services to your costumer.
There are several reasons people will buy a product or service which can be described as follow:

1. Needs
Needs are good reason for someone to buy a product or service,
if a person sick then he might need the proper medicine to solve
the problem or if someone need better tools than typewriter then
he might need to buy a computer.

2. Wants
Wants much related to emotion and also a perfect target for
salesman who sells premium product like huge television set or
sophisticated home theatre

3. Better Value
This reason are occurred when a buyer face more then one
proposition to a product or service he need or want, he will try to
compare both product and take one which suit him and give
better value

Understanding these reason will give you better picture on how you
sell your product or service, know your product knowledge well than match them with costumer needs or wants and when you have direct competitor use your product benefit and advantage to give better value to the costumer. Remember the most important in success selling is how we solve costumer problem by using our product or service

Top Salesman are Born or created?

There are many ways to answer this question, some people said that top salesman are born because it required talent to create interpersonal skill, able to negotiate with other person and he/she have to be extrovert person since sales people are dealing with other person.
But another opinion said top salesman are created because all the skill needed for salesman to be success can be learn, if a person willing to learn than he could be successful in becoming a top salesman.

Why don’t we try to take a look what a salesman need to be in top of the position.

1.Be an Extrovert person
Salesman has to come, deal and convince other person to purchase the

product,other important thing is in sales we need to expand our network to
enrich our knowledge and experience regarding the world of the sales of our
product. So if someone avoid in meeting or talking with other people outside his
circle then he cannot sell any product.

2. Mastering the product knowledge
Not only the feature of the product but also the benefit and
Advantages. Because if you come to new customer then talking
only about the feature of your product then the costumer will say
Big NO to you, the tips in succeeding your sale on new costumer
is how we can connect the costumer needs and our product and
that can be done by explaining the benefit and advantages

3. Negotiation Skill
In word transaction, negotiation can’t be avoided, to be a top salesman you

have to be expert on this, Key in succeeding the negotiation is how we could
give better value on our preposition and find a win – win solution.

These three points are basic in salesman skill, the better you at this point the greater salesman you will be.
Back to question above about top salesman are born or created, we know that all the skill above can be learned. Maybe it is easier for someone who already has the talent but for someone who hasn’t perhaps it takes more time but still he can be a top salesman. The best bet is a person who has talent I salesmanship and willing to learn in improving the knowledge.

Friday, July 25, 2008

3 Simple Steps to Improve your Career

The pure objective in working is money, most of people place it as their first priority. If you are working in company, a good way to improve your monthly money income which mostly come from salary are by improving your career at the company.

Based on my experience working in world wide company, a person who contribute a lot to our career improvement would be our direct superior. If we could manage to impress our superior in good way and also the management team in our division then career improvement are on the way
To do so….this 3 steps will guide you in getting your superior attention and respect also make your career improve.

1. Be an Expert in your area.
You have to be an expert in your area responsibility, it can be your sales area, your sub ordinate ( if you have any), your competitor related products and your market. Important message is you have to be the master in your circle
Your superior will see you an expert in target achievement for all your sales KPI in certain period of time and Keep your report or project date line on time. Well I know that sales are not stable, sometimes we fall and not achieve the target, if this happen you have to give reasonable reason and the most important thing the solution to fix the problem and ensure the problem are not exist in the future.

2. Raise your helicopter view
After you have mastered your circle, now its time to expand it, learn from other division like finance, human resource and production. For a start you could learn simple things like profit & Loss statement and cash flow calculation in finance, basic in hiring third party in HR and COGS calculation in production division
If you are invited to have discussion with your boss in private or in a group discussion, always give larger view of the problem and solution ( have to be bigger than your area ) and always focus on the solution. For example if you have a discussion regarding activity to improve sales, you could give some idea which also review financial impact and how it could effect the bottom line of the company since you already learn the COGS.

3. Don’t ever cut the line
If you are invited to have a discussion with your boss superior ( it always happen in sales company ) always bring you superior name on every good action and idea you made in your division, even if your superior not giving you any direction, just mention it. giving your superior popularity will lift yours as well, and your superior will not think that you are his/her competitor .

Please remember the main objective is money, and the way to improve our money income are from career improvement. Since our direct superior contribute a lot be en expert in your area, raise the helicopter view and not cut our superior line will be the keys to get our superior attention and respect hopefully will improve our career at the company.