Wednesday, August 27, 2008

Salesman’s Tools

In order to sell the products, salesmen need to go through the selling process, and in order to support the selling process and gain best result on sales volume, salesmen also need tolls to make the process become easier by connecting the costumer's need and wants and interest to the salesmen products.

There are several tolls that can be used by salesmen in selling process

  • Products Catalogue

    Product catalogue will give clear view of product's feature like color, shape and size. This catalogue will help salesmen introduce the product to costumer, Costumer will get visual on the product feature while salesman explaining the benefit and advantages of product. Usually costumer also compared with other product which have high turnover to complete their decision in buying the products.

    Product catalogue are effective when salesmen have lots on SKU for the product but if salesman only have 2 until 5 SKU, it is much better if salesman bring the product sample.

  • Costumer's Sales History

    Costumer sales history is sales record made by each outlet in the last 3 – 4 weeks. This tool will help salesmen suggest the sales for the costumer. Salesman will understand the average sales made by costumer each week and understand a problem occur when costumer order lower than average, salesman will also aware regarding the increase of sales potency when costumer order higher than average.

  • Price List

    Since salesmen memory has limitation, price list will help for salesmen which have lots of SKU. Especially when structure price are implemented or the price for each channel or certain level of transaction are different.

  • List of Activities

    Sometimes companies implemented different activities in different channel while salesmen outlets are consist of multiple channels. Bringing list of activities during the sales process will help salesman suggesting the activities and monitor the implementation.

  • Invoice

    Invoice need to record sales by each costumer and also act as prove for payment or order.

Tools mentioned above will greatly improve the salesmen's sales process, and if use effectively will bring great result in sales performance.


 

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