Selling new product

Every company needs to improve the sales performance and experiencing growth. The importances are to maintain the company’s position in the market and ensure the life of the company itself.

One way to improve the sales performance is by introducing and selling new product in the market especially if found that the opportunity are exist and the existing product are mature and need some innovation and renovation.

Require strategy for sales person to smoothly introduce a brand to the market, failing this will result loss in company profit which used for production and promotion activity

There are several strategies that sales person could use in selling the new product in the market:

1. Consumer Promo
At early stage of launching, creating brand awareness to the market and especially end user is important. And if it happened the end user are consumer then you might want to launch the consumer promotion.
There are several types of consumer promotion like billboard, TV Commercial, ads on media or product sampling. But selecting the right consumer promo require market research on your end user and effective promotion related to them

2. Costumer Promo
While the first strategies are mostly done by marketing people, this second strategy is sales people responsibility.
Just like consumer promo, there are also several strategies related to costumer promo as follow:

• Display activities
  Main Objective is to make consumer aware of the product when their visiting their regular costumer.
  Place your product on its category shelf in costumer store might improve your awareness and since there are limitation in store space the reward scheme for display might give you best location on costumer store
• Tie In
  For small type of costumer, usually they only sell fast moving products to optimize the space, facing this type of costumer tie in promotion might be a good idea especially if your existing products are well known in the market.
  You can give your new product free as sample or tie the sales with existing product in one transaction requirement
• Free Products
  Experience is need to convince the outlet for selling your new products, while perhaps some outlets refuse to invest on your new product, giving free sample is a good option. The costumer will have two experience of selling the product and consume the product so that they can tell to their consumer about the experience is consuming your new product.
• Special transaction promo
  Since we don’t have the potential number of each costumer and usually costumer have their own cash flow to be managed and buying extra number of product rather than regular will disturb the cash flow, offering special promo is great option, promo like buy 5 get 1 or buy 3 get 1 will attract costumer to buy more of your new product.
  
  While both strategy and approach related is a tool, still the importance in selling any product is how we related the costumer need to you products.