How to improve your sales and achieve the target

Every single sales person have to face the sales target, achieving the target will improve your performance and achieving reward from the incentive.
But the target are not easy to reach, it will getting higher every year since most of the company seek for sustainable growth. So the best way to achieve the target is find a way to improve our sales as part of our market development and finding the source of growth.
There are many ways to improve the sales but the key points are described as follow:

1. Key Outlets
Key Outlets are possibly outlets that could contribute more than 40% of your sales, spend more time and effort to these outlets will mean something to your sales improvement.
There are two ways that we could take to improve the sales in key outlets:

a. Product activation
This by creating in store promotion to your key outlets, it can be display activities, consumer promotion or reward if outlet could sell certain amount of product in period of time.

b. Account Management
Create better relationship with your key outlets will also improve your sales. One good way is by helping your costumer increasing the selling out of the product, seek new ways to attract more people come to the store and other thing that could lift your value in your costumer eyes.

2. Sales Productivity
Increasing sales productivity will also improve your sales performance, especially if you have lots of items to sell, small amount of productivity increase will greatly improve your sales volume

3. Finding new opportunity
New opportunity could be a new market area, a new segment or other creative ways to acquire new costumer. The approach could be different from your existing area or segment and it also takes extra time and effort before you gain the reward for developing the area. But the good news is this area or segment can be you additional sales volume and become your source of growth for the upcoming years.

Key point in improving your sales and ensure the target achievement is that you cannot do the same thing you have done yesterday, pay extra attention to your key outlets, find effective ways to increase your outlet productivity and acquiring new costumer from new market or segment will improve your sales performance.