Three “KEY” for the sales people

There is “KEY” for the sales people that have to watch out every time he made sales activities. These “KEY” are influence the sales performance, the costumer’s loyalty and the sales people career.

These “KEY” are as follow:

· “Key” Outlets
Key outlets are outlets that affect the most of the sales people sales performance, usually only have small amount of outlets quantity but with large amount transaction level.

· “Key” Persons
Key person is someone who responsible for the buying decision in outlet. Managing a good relationship with this type of person will smooth your sales and costumer’s loyalty to your product

· “Key” Performance Indicators
Key performance indicators are important indicator of your sales activities; it can be monthly, daily or weekly sales, the sales productivity or perhaps current activities running in your area.
The key message in Key performance indicator is play as reminder for you regarding several key point of your sales activities so that you know where you are, how far your position with the target and identify the gap.

Understanding the “KEY” above will improve the sales performance since if you could manage by giving more time and attention plus support to key outlets and key person, it will give you extra credibility and loyalty. Mostly loyal costumer will improve your sales performance; give you the insight on how the costumers see your product and some competitor information. Analyzing the key performance indicator will give you the right track to ensure your target achievement on sales activities key points.